
"That's what good about [this album]: it's as exuberant, irreverent, and exciting as any other bubblegum pop, defiantly silly and shallow, but also deliriously hooky . . . these are terrific, addictive pop songs that are harder and tougher yet feel fresher and lighter than her big hits from [her last album]. . . . True, this is far from deep, but [her last album] proved that . . . deep . . . is . . . dull" - the Allmusic Guide.
Quiz: does this 4.5 star review refer to Liz Phair's self-titled album or Avril Lavigne's The Best Damn Thing?
Considering the title of this post, you've probably already guessed the answer--Lavigne--but it is somewhat staggering to read this review after reading what Allmusic had to say about Phair's album: criticizing Phair's use of Lavigne's production team The Matrix (on 4 tracks), they castigate her album for "delivering music that not just fits comfortably with Lavigne's, but follows her sounds and stance, right down to the insipid lyrics."
The New Rolling Stone Album Guide (2.5 stars) makes the same point: "The unimaginative production--including lacquered contributions from Avril Lavigne's studio gurus, the Matrix--embraces the pop-rock formulas Phair once gleefully subverted" (p. 634).
And yet, Lavigne's three albums all received relatively positive reviews--65, 68, and 66 on Metacritic to Liz Phair's 40 (including a scathing 0 review from Pitchfork). The overwhelming disdain for this album as having come from a supposed indie rocker like Phair makes the actual criticisms almost beside the point. What's going on is obvious: critics don't actually have a problem with Avril Lavigne or pop music, but simply cannot stand the idea that Liz Phair, their indie goddess, might want to make music like Lavigne.
I hope you know where this is going. All the pieces in this series have made the same point: whether it's the Rolling Stones, Husker Du, the Traveling Wilburys, or John Lennon, the first step of evaluating an album seemingly out of place in an artist's catalog is to completely ignore the name on the front of the record.
Because, ignoring the name on the CD, Liz Phair is a tremendous mainstream pop-rock record, many times better than anything Avril, Britney, Shakira, or even Pink has been able to come up with. If Avril Lavigne had released Liz Phair, the praise for her new found depth and even hooks would have been overwhelming.

